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Free quick checks

Can the decision-maker see the key information on one page?

Long material may contain everything needed, but the decision-maker may not reach the core. This check assesses whether a one-page decision-maker summary is needed.

This is a short diagnostic check. It does not create an improvement plan, a new structure or finished sales copy.

Question 1Is the core message clear within the first 10 seconds?
Question 2Can the decision-maker quickly understand what decision is expected?
Question 3Is the value, impact or risk visible before details and price?
Question 4Is the main risk or opportunity cost visible?
Question 5Are claims supported by proof, examples, facts or reasoning?
Question 6Is it clear what should happen after reading the material?