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Free quick checks

Does the same material work for different audiences?

The same material does not work equally for everyone. This check helps see whether one version may be too generic or wrongly emphasised.

This is a short diagnostic check. It does not create an improvement plan, a new structure or finished sales copy.

Question 1Does the material have one clearly defined primary audience?
Question 2Have questions from different roles been considered separately?
Question 3Is the value, impact or risk visible before details and price?
Question 4Are claims supported by proof, examples, facts or reasoning?
Question 5Do length and detail level fit this audience?
Question 6Is it clear what should happen after reading the material?