Guides
How to tell that a B2B presentation does not work
If the audience cannot quickly understand the problem, value, proof and next step, the presentation is not working well enough as a business tool.
Short answer
A B2B presentation fails when the audience has to figure out why the topic matters to them. A good presentation makes the decision logic simple: problem, impact, solution, proof and next step.
Seven warning signs
- The main message is not visible in the first 30 seconds.
- The slides talk more about your company than the customer problem.
- The value proposition is too general to repeat.
- Evidence is scattered or does not support the main message.
- Decision-maker objections are not addressed.
- There are too many slides or too much text.
- The final next step is unclear.
What to check yourself
For each important slide, ask: what should the audience understand, believe and do next? If the answer cannot be expressed in one sentence, the slide probably needs simplification.
Next step
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